As promoter and fighter, Crowley controls his future
The last few weeks have been a little hectic in the life of Cody Crowley; the fighter who serves as his own promoter has been answering email and phone calls, taking sponsorship meetings, planning venues and putting together promotional work.
Oh yeah, he’s also been preparing for a fight.
On May 5, Crowley (13-0) will take on the biggest test of his career as he enters the ring in his hometown of Petterborough against Hamilton’s Kevin Higson (14-1). The card is being put on and promoted by CCC Promotions, Crowley’s promotional company.
On the line will be both the Canada Professional Boxing Council’s National and International Super Welterweight Title. Perhaps more importantly, the winner will be able to separate themselves from many of the super welterweight fighters in Canada and likely be able to move into the top three behind Steven Butler and Brandon Cook.
“I have learned that you have to be organized,” Crowley said of his short time as a promoter, which includes two previous events in Peterborough. “I might be more tired and more exhausted, but it doesn't matter how I feel right now. It only matters how I look and perform on fight night.”
In Higson, Crowley will admittedly face the toughest test of his career. A Steeltown Boxing Club, Higson is known for his no-nonsense, come forward style. He wears opponents out with a relentlessness and pace that leaves opponents fatigued.
But Crowley, of course, isn’t just another opponent. Having spent much of his training camp in Las Vegas with Ibn Cason, brother of two-time world heavyweight champion Hasim Rahman, Crowley said he’s trained with some of the boxers in Sin City.
“These are two of the top guys in the country putting it all on the line, it's 13-0 against 14-1,” Crowley said. “I box guys way beyond my level in the gym, he doesn't bring anything I haven't seen before.”
Having grown his reputation from being a sparring partner for all-time great fighter and promotional maven Floyd Mayweather, perhaps it shouldn’t be a surprise that Crowley started his own company.
Crowley said that he sees too much money going to promoters and not enough going to the fighters. He wants to change how things are done in the Canadian boxing scene.
“That idea came from being around Floyd and seeing how he has control over his company and how he fights when he wants to fight, the money he is raking in compared to the fighters who are with his company,” Crowley said. “Even when I was with Top Rank (a major American promotion), you're getting paid pennies when the promoter is getting the lion's share of the money.”
He added that spats between local promoters have handcuffed young talent into taking unfavourable deals to “sign your life away for a two-fight per year contract.
“The long-term plan is to change the game, the way fights are promoted here in Canada,” Crowley said. “I have zero fighters signed. I'm giving fighters opportunities to be their own manager, own promoter. They can be the co-main event on a big show like this just through selling tickets.”
To continue being his own promoter, Crowley will need to continue winning. That starts on Saturday with Higson.
And after Higson? Well, Crowley’s got a long-term plan for that as well.
“In maybe 24 to 36 months I’d love to fight Errol Spence Jr.” Crowley said. “I think the styles are perfect, we train with some of the same people. I can be on that level real soon.”
Tickets are available for the event, dubbed Homecoming III, at tickets.memorialcentre.ca.